Social Media Guidance
Social Media Hub
Advice about key social media platforms and apps
Instagram is a photo and video sharing app that is popular with teens. People on Instagram can connect with one another through comments, captions, reels, stories and hashtags on photos and videos. Young people use Instagram as a way to engage with their friends, share pictures and videos of their lives or things they like doing, and as a way to share their creativity in stories.
Age requirement
To be eligible to sign up for Instagram, you must be at least 13 years old. Anyone 13 and older can create an Instagram account by registering an email address and selecting a username.
Safety tools and advice
Instagram’s Safety Centre has advice about what’s okay and not okay on the site, as well as advice about the safety features available. This includes the Safety Tools section which provides more information about the safety and security essentials.
Safety advice and tools
Instagram Help Centre
Advice about the help available on Instagram.
Advice for parents
How to report
Instagram Checklist from SWGfL
Facebook is a social network that is popular globally with over a billion users. It has a range of safety features and advice, including advice about how to deal with concerns and how to protect your privacy.
Young people use Facebook to connect with friends or family, to see and share updates and posts, and to follow brands, celebrities and influencers they like.
Age requirement
To be eligible to sign up for Facebook, you must be at least 13 years old.
Reporting underage users
Advice about reporting underage users
Safety advice and tools
Facebook’s Safety Centre
A range of advice for young people, parents and teachers
Facebook’s Bullying Prevention Hub
Advice and resources to support those facing bullying online
Facebook’s Safety tools
Safety tools such as Blocking and Privacy Settings
Facebook Reporting Tools
Information about reporting different types of content on Facebook
TikTok
TikTok is a social media platform that allows users to express themselves through dancing, lip-synching, comedy sketches, makeup tutorials, and by telling stories about their lives in short videos that can be shared with others in the TikTok community. Videos are between 15 seconds and three minutes long. There are also a range of TikTok Influencers who create videos which get viewed millions of times.
Age requirements
13 years +
To sign up for TikTok, you must verify that your age is over 13.
Safety advice
TikTok’s safety centre has advice and guides on the content that is and isn’t allowed on the app. They also provide information on the tools and controls that users can utilise to manage their experience within the app.
Safety advice and tools
Safety centre
Available safety features on TikTok
Guardians Guide
Information for parents and carers about Family Pairing and other available settings
Safety & privacy controls
Advice on account setting and controls available
Snapchat
Snapchat is a messaging app that is popular with teenagers which allows them to share user-generated photos, texts and videos which only last on screen for a matter of seconds, these are called ‘snaps’.
Once a snap is sent to someone else, it can last on the screen of the receiver for between 1 and 30 seconds before disappearing. Users can also add images or videos to their story for their followers to see for 24 hours.
Age requirements
13 years +
To be eligible to sign up for Snapchat, you must be at least 13 years old.
Safety advice
Snapchat’s safety centre has advice and guides on the content that is and isn’t allowed on the app. They also provide information on the tools and controls that users can utilise to manage their experience within the app.
Safety advice and tools
Safety centre
Available safety features on Snapchat
Advice for parents and educators
Information for parents and carers about available settings
Information about reporting
Advice on reporting harassment, bullying or any other safety concerns
YouTube
YouTube is a video-sharing website that is owned by Google. There are a range of safety features such as reporting tools and restricting access to inappropriate content in Safety Mode.
Age requirements
13 years +
In order to create a YouTube account, you must be at least 13 years old.
It is possible to watch videos without registering an account, but you would not be able to post your own videos.
Safety advice and tools
Privacy and safety centre
Available safety features on YouTube
Parental controls
Information for parents and carers about available settings
Information on reporting
Advice on reporting inappropriate content, search predictions and other content
WhatsApp is a free mobile messaging app which allows users to send and receive messages, images and videos to their existing phone contacts, using an internet connection. WhatsApp users can create groups and send messages to lots of their friends at the same time.
WhatsApp is end-to-end encrypted meaning that only the sender and recipient can see the contents of a message.
Age requirements
16 years +
To be eligible to sign up for this service, you must be at least 16 years of age.
Safety advice and tools
Help Centre
Search for advice around certain topics or needs.
Information on reporting and blocking
Advice on reporting and blocking contacts
X
X is a social media platform that allows users to communicate in short messages called tweets. Many people use X for news, as well as to follow their friends, favourite celebrities or brands.
Age requirements
13 years +
To sign up for X, you must verify that your age is over 13.
Safety advice
X's safety centre has advice and guides on things such as spam, fake accounts, sensitive content and abuse.
Safety advice and tools
Safety centre
Available safety features on X